Privacy Policy

This Privacy Policy describes how Golden Thread Analytics (“we,” “us,” or “our”) collects, uses, and protects information when you visit goldenthreadanalytics.com or engage our consulting services. By using our site, you agree to the practices described here.

Information We Collect

We collect information in the following ways:

• Contact information — name, email address, and company name when you submit a contact form or book a consultation through our site.
• Usage data — pages visited, time on site, referral source, and general behavior collected anonymously via Google Analytics 4.
• Scheduling information — name, email, and meeting details collected by Calendly when you book a call.
• Cookies — small files stored in your browser to support site analytics and functionality.

How We Use Your Information

• To respond to inquiries and deliver consulting services you have requested.
• To understand how visitors use our site and improve our content and offerings.
• To measure the effectiveness of our marketing channels.
• To send follow-up communications relevant to services you have expressed interest in. We do not send unsolicited marketing email.

Third-Party Services

We use the following third-party services that may collect or process data on our behalf:

• Google Analytics 4 — website usage analytics. Data is processed by Google subject to their privacy policy.
• Google Ads — conversion tracking for paid advertising. Subject to Google's privacy policy.
• Calendly — appointment scheduling. Booking information is processed by Calendly subject to their privacy policy.

We do not sell your personal information to third parties.

Cookies

Our site uses analytics cookies placed by Google Analytics to understand how visitors interact with our content. These cookies do not identify you personally. You may opt out at any time using Google's opt-out browser add-onor by adjusting your browser's cookie settings.

Data Retention

We retain contact information only as long as needed to fulfill the purpose for which it was collected or as required by applicable law. Analytics data is retained in accordance with Google Analytics' default data retention settings (26 months). You may request deletion at any time.

Your Rights

You have the right to request access to, correction of, or deletion of any personal information we hold about you. To exercise these rights, contact us at contact@goldenthreadanalytics.com. We will respond within a reasonable timeframe.

Security

We take reasonable measures to protect the information we collect. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of our site after changes are posted constitutes acceptance of the updated policy.

Contact

Questions about this policy? Reach us at contact@goldenthreadanalytics.com.